Skip to main content

Cell C and ClickaBet’s New Partnership

Mobile company Cell C has announced its recent partnership with ClickaBet – an online sports betting service owned by former Altech CEO Craig Venter.  The partnership between Cell C and the new kid on the block is in a bid to offer the mobile operator’s SA subscribers a convenient sports betting service on mobile.

Cell C logo - Cell C partners ClickaBet

Mobile Sports Betting in SA

The mobile sports betting service is a first of its kind in South Africa. Cell C customers will now be able to place bets via their mobile devices using a USSD interface and a newly launched prepaid debit card.

ClickaBet CEO, Craig Venter believes that “mobility and being able to bet anywhere and at any time is a key differentiator in the sports betting industry.” Venter says “customers are looking for convenience and privacy, which this value-added service offers.”

Cell C CEO, Jose Dos Santos says the company is “proud to be the first and only mobile operator in South Africa to offer sports betting via USSD to the market.” Moreover, mobile operators in other countries such as Nigeria, Kenya and Tanzania have launched similar gambling solutions successfully.

Cell C and ClickaBet’s Mobile Sports Betting Service

The new mobile sports betting service, powered by Cell C and ClickaBet promises to be affordable and quite easy to use.

How do I sign-up?

In order to participate, players need to first visit their nearest Cell C store with their FICA documentation and sign-up for a ClickaBet prepaid debit card which sells for R57.

Cell C customers can register via USSD by dialling *147# and selecting option 10 on the menu.

Upon registering, users will receive a free betting credit of R25.

In addition, users can use their ClickaBet card to purchase data, prepaid airtime or pay for electricity and other products.

How do I make deposits and withdrawals?

ClickaBet cardholders can deposit funds onto the card by either EFT or via ABSA ATMs.

If you happen to win a bet, you can access your winnings via the USSD menu and can withdraw at any ATM in South Africa.

Alternatively, you can spend your winnings at any outlet where MasterCard debit cards are accepted.


The mobile sports betting service is only available to Cell C customers. Cell C links the subscriber’s mobile number to their ClickaBet card upon registration. The service will soon be launched in Gauteng with hope to expand nationally thereafter.

In addition, players need to be aware of that the service is limited to only popular sports; soccer, tennis and rugby. However, the good news is that the service charges no pay-out fee, and has no withdrawal limits.

Related Posts